small plans: nanotechnology for the building industry

Tuesday, April 11, 2006

Nanotech comes to Home Depot

BEHR Paint has introduced a new Premium Plus Interior Sateen Kitchen and Bath Enamel, the first paint of its kind to utilize nanotechnology. According to the company, the nanotech component makes for superior physical and aesthetic qualities and enables the paint to double as an impenetrable safeguard against mildew and stains in those high-traffic areas of the home that are most susceptible.

"Kitchens and bathrooms are often the most difficult environments to maintain in a home," said Mary Rice, Vice President Marketing, BEHR Paints. "Using nanotechnology to create our new Kitchen and Bath Enamel has enabled us to provide a product with excellent application properties and color matching with a remarkably resilient finish to protect against the elements."

BEHR's new Kitchen and Bath Enamel is the product of an innovative formula created with nanotechnology in which key ingredients are reduced to nano-sized particles that enhance the performance of the paint, resulting in an extremely hard, durable finish. The product offers outstanding water resistance, provides excellent scrubbability, easy stain removal, superior stain blocking resistance and improved application properties.

The resilient finish helps the paint to retain its luminous sheen for longer periods of time. The more than 2,000 shades can be viewed, coordinated and applied to a virtual room using ColorSmart by BEHR at BEHR.com. The line is available for purchase at The Home Depot stores nationwide.

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